Where do you advertise? Do you use your website, local and national advertising or specialist magazines? Do you use the Internet to its full potential?
Recruitment advertising used to be simple. You chose which of the forms of traditional media you could afford, and if that didn't work then contact recruitment agencies to see if they had candidates on their books.
There is a real skill in writing adverts for job boards. It is not widely known, but how the search engine works that a job seeker uses could mean that your advert is never found. The placement of key words, unsearched copy, salary bands and geographical locations all affect the numbers and quality of replies.
The Internet has changed all that. There are dozens of sites claiming to specialise in advertising your jobs, some offering use of CV databases. Traditional media will link vacancies to job boards that they have a 'special' relationship with (probably because they are part of the same group).
Today, recruitment advertising requires the following skills:
- Choosing between traditional media, and the best job boards.
- Writing accurate advertisements that sell the opportunity to those that have choices.
- It absolutely, must be crafted to the technical requirements of different job boards.
Proper job evaluation linked to an understanding of what candidates are looking for is key to successful recruitment advertising. And whilst local and national newspaper advertising has its place, we are increasingly finding that the lower costs of internet-based advertising frequently offer the best value for money.
Writing adverts for the internet requires very different skills to writing a press advertisement. It calls upon an understanding of how each job board works, and the way in which candidates look for jobs.
Latham has successfully filled hundreds of positions through local, national and internet-based advertising, and knows what it takes to attract the right people.
