Advertising is not the only way to find job seekers.

The internet has spawned hundreds of job boards, most of them with a database of CVs, some of which are clearly better than others.

Candidates identified on a CV database require a different approach to those that respond to advertising:

• Such candidates have not responded to an advertisement; because you are approaching them, the psychology involved demands a different, more thoughtful style.
• It is highly likely that candidates have already been approached by employers and recruitment agencies, and become wary of fielding aggressive phone calls.
• The opportunity for passive headhunting becomes available.

Used properly, CV databases can augment a well organised recruitment campaign, and more specifically, target the 'casual' job seeker.